In the old days, when people listened to the radio, no one really knew anyone’s taste in music unless they told them. Then, we started buying singles and albums, on vinyl and CD, and people could rifle through our record collections to build up a picture of our listening habits. Now, unless you’re a vinyl-buying hipster, you probably stream all of your music. And that is allowing the companies responsible to build detailed profiles of our musical likes and dislikes. They know what we listen to, when we listen to it, and what it reveals about our personalities. This enables...
Read the full article: Everything Spotify Knows About You, Revealed
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