Thursday, 22 December 2016

How Advertisers Use Web Beacons to Track You on the Web and in Emails

web-beacons-track-you

Over the past few years, we’ve become very familiar with web technologies like the infamous cookie. In fact, cookies are such a large part of the web that the European Union forced all websites to display a notice under the amusingly-named EU Cookie Directive. You would think that a mature technology like cookies would be well understood, but in the age of ad-blockers, companies are finding crafty ways to avoid playing by the rules. Cookies are one of many aspects that make up the backbone of internet browsing. They allow you to remain logged into websites across sessions and they can store...

Read the full article: How Advertisers Use Web Beacons to Track You on the Web and in Emails



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