We can’t pinpoint exactly when Twitter first started taking Snapchat seriously as a threat, but we can bet that August 30 2015 was a bitter moment in Twitter’s memory. This was the day on which MTV ran a Live Story on Snapchat posting short, backstage clips of everything that was happening at the MTV Video and Music Awards. The voyeuristic, candid access that was broadcast in this story was precisely what the Millennials who use Snapchat longed to consume. It was no surprise then that MTV’s Live Story was popular. The whole arrangement was virtually guaranteed to be successful. It...
Read the full article: Why Twitter is Right to Be Terrified of Snapchat
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