The future of your browsing habits could change. Ad-blocking is controversial: there are no two ways about it. Readers hate ads, publishers need to make money. That’s just how it is. But until recently, it’s been a relatively one-sided battle in which readers had all the tools they needed for ad-blocking, and publishers just had to ask to be whitelisted. But things are changing. Companies are starting to fight back against ad-blocking, and it could affect your browsing experience, whether you use an ad blocker or not. Here are four interesting ways in which publishers are looking to get proactive...
Read the full article: Why the Fight Back Against Ad-Blockers Should Matter to You Now
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