Fitness bands have become very popular, especially after the arrival of the Apple Watch last year. Nonetheless, Fitbit remains the brand to beat, posting sales of 21 million units in 2015, which was up from 11 million units in the year before. What makes Fitbit so popular? A lot of this probably has to do with its varied lineup of products, which range in price from $60 for the Fitbit Zip to $250 for the Fitbit Surge. Another factor almost certainly playing a role: there is so much you can do with a Fitbit when it’s connected to a smart...
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