Digital advertising is a phenomenally lucrative industry—in just the first six months of 2015, revenue in the sector totaled $27.5 billion, according to Advertising Age. As in all forms of advertising, digital agencies face a constant battle to keep the attention of consumers. And as we get more adept at mentally and programmatically blocking out advertisements online, new strategies are devised. One of the tactics that’s become very popular in the past few years is native advertising. It’s a controversial practice, as it uses ads that look like normal editorial content. Did you know that advertisers are sneaking ads in this way? Do you know how...
Read the full article: Do You Know What Native Advertising Looks Like?
from MakeUseOf http://ift.tt/1VZE4Rb
via IFTTT
No comments:
Post a Comment