Wednesday, 2 December 2015

Why Brand Loyalty is the Enemy of Productivity

brand-loyalty

Being a geek isn’t about joining a tribe: it’s about gaining knowledge. And you can’t gain knowledge of something you’re not willing to explore. That’s why, when Harry explained how your Apple/Android/Windows hate is irrelevant, it really got me thinking about my own preferences and prejudices. Do I prefer Mac OS X to Windows because it’s better, or just because I preferred Lion to Windows 8 back in 2012? Why do I think Evernote is better than OneNote? Do I think Google is the best search engine for any particular reason, or just because it was better than the competition...

Read the full article: Why Brand Loyalty is the Enemy of Productivity



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