In July this year Winston Crawford left Apple. For the previous four and a half years he’d been a leading executive in Apple’s iOS advertising platform, iAd. After stepping down to take a position as chief operating officer at advertising startup Drawbridge, Crawford gave an interesting interview with the Wall Street Journal. In it, Crawford claimed that Apple’s iAd platform was held back by Apple’s privacy policies; although marketers can target users based on age, location, gender, or previous purchases, Apple refuses to share any deeper customer details with marketers. “I don’t believe they are interested in this capability because...
Read the full article: The Surprising Truth About Apple’s Advertising Platform
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