In a world of 140 characters, and short attention spans, you need to get as much text as possible in that status box, if you are going to promote a link or effectively get your message across. Even though Twitter now automatically shortens links and doesn’t count it towards your limit, which of the following two links would you rather see if you were viewing one of my Twitter updates? Or this one? I am fairly confident that you would go with door number two. The link is short, and makes the status update look neat and tidy. It is also...
Read the full article: The Advantages of Setting Up Your Own URL Shortener & How To Do It
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