Nielsen – the company that monitors how television shows perform – has started to track online television streams. And it’s about time too. Announced in The Wall Street Journal last week, the TV ratings giant will be monitoring nearly 1,000 shows across Amazon Prime, Netflix, and Hulu. Nielsen hopes that this will allow studios to negotiate higher royalties for shows that perform exceptionally well. The data being gathered is relatively limited. It relates to a tiny portion of the content available, and the company is not going to be capturing data from mobile users, or people living outside of the...
Read the full article: Your TV Viewing Habits Are Changing, As Are Nielsen Ratings
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