Every company — from your grandma’s hairstylist to Pepsi — now has its own social media presence, but there is no denying that some brands are way more successful than others. These nine companies have taken risks when it comes to social media, and their approaches have paid off! Why Are Brands Drawn Towards Social Media? In today’s world, having a social media presence for your company just makes sense. Creating a profile on any of the major social media networks (such as Facebook, Pinterest, Instagram, Twitter, or Tumblr) is free, posting content is easy, and there is the potential for...
Read the full article: Social Media Done Right: Advertising You’ll Actually Want to See
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