It has been said that something as small as the flutter of a butterfly’s wing can ultimately cause a typhoon halfway around the world. And it has been said that when a social network makes a small change, it can cause a schism, sending users fleeing elsewhere. Take, for example, when Twitter lowered its API limits for third-party apps, effectively killing the market for unofficial Twitter clients overnight. That (and the outrage it caused) lead to Dalton Caldwell running a successful crowd funding campaign to build app.net – an API driven alternative to Twitter. More recently, Facebook decided to require...
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